From 1st July 2018 Klaipeda State University of Applied Sciences participates in the South Baltic Cross-border cooperation project „SB WELL Wellbeing Tourism In The South Baltic Region – Guidelines For Good Practices & Promotion“ Nr. STHB.02.01.00-SE-0137/17.
The SBWELL project, led by Linnaeus University (Sweden), aims to present the South Baltic region as an attractive destination for well-being tourism and to create an international network of tourism companies from different sectors.
Wellbeing Tourism - a specific type of tourism intended to promote and maintain a positive health of body, mind and soul, that is composed of products and services drawn upon a sustainable interaction with the surrounding environment and community. This coherence is one of the core values of the project, which is also reflected in the project logo, which has a lotus ring as its symbol.
The project encourages tourists to explore new regions not only through urban architecture, but also through nature, active leisure, and encourages them to maintain a healthy lifestyle and normal daytime traveling.
One of the main results of the project is a website where prospective travelers will find not only interesting routes around the Southern Baltic region, but also information on small and medium-sized enterprises operating in the region whose concept is in line with the project values, such as restaurants , who use local produce, offer a rich supply for vegetarians, vegans; hotels that focus on sustainable activities, provide quality catering to their guests, offer other services, and more.
We participate as equal partners in the project, our lecturers work on all project activities - there will be a lot of preparatory work: defining the criteria for selecting SMEs (Small and medium-sized enterprises), then inviting SMEs to participate in the project, gathering data on them, all in one single database on an interactive map. SME representatives, together with project representatives, will also visit partner regions to exchange good practices. The project will also feature one symbolic location (a small park or benches) for our university of applied sciences community to relax or socialize with.