Wellbeing & wellness are fast growing trends in tourism. SB WELL aims at promoting SB coastline as attractive destination for wellbeing tourism among regional/international potential visitors. The project recognizes the opportunities & facilitates SMEs in offering products/services in wellbeing tourism and makes related information visible & accessible for target market.
The project is financed by the European Regional Development Fund (ERDF) under the Interreg South Baltic Programme 2014–2020.
Goal
SB WELL foresees some infrastructure works. In each region participating in the Project a Wellbeing place will be constructed. These places will be dedicated to silence and connected to the landscape and are a new type of places that will symbolize increased focus on sustainability and wellbeing for visitors & the host region in the tourism industry.
SB WELL will directly result in increased awareness among potential visitors on what SB region has to offer with regard to wellbeing/clear branding of the coastal region as a competitive actor on the global market. In turn this will lead to increased development as well as popularity of the SB’s natural & cultural heritage assets into tourism destinations.
More information about the project:
Results and outcomes
SB WELL will deliver four main outputs, namely:
- Roadmap for developing, delivering, branding and promoting sustainable wellbeing tourism in the SB region;
- Set of guidelines/criteria for Wellbeing tourism in the SB region & good practices;
- Cross-border interactive Wellbeing Atlas;
- Pilot sites for wellbeing & promotion; symbolic centres of regional networks in wellbeing tourism.
