NordTourNet-4

This project was initiated by the “Sustainable and Innovative Tourism Network of Nordic and Baltic Countries” (NordTourNet) and has the abbreviation NordTourNet-4.
Artificial Intelligence (AI) is a branch of computer science by which we can create intelligent machines which can behave, think and make decisions like humans. With AI technologies you do not need to pre-program a machine to do some work, despite that you can create a machine
with programmed algorithms that can work with own intelligence. Over the years, the influence of AI has spread to nearly every aspect of the tourism industry. For example, 30% of hospitality companies are using AI to improve their sales processes, websites, and product personalization.
By implementing the previous Nordplus Adult project NordTourNet-3, partnership discovered that IT has changed tourism organizations and highlighted generational differences: newer NPAD-2022/10078 generations are more knowledgeable and skilled in digital technologies. Meanwhile, older generations are less proficient in IT.
For the above reasons, the beneficiaries of the project are remote workers and entrepreneurs, operating in the tourism sector, aged 50+, because it is important to train them to master AI tools and to use those tools creatively in their activities in order to be competitive in the tourism market.

All project material will be available on the website of the network www.nordtournet.com.

The overall aim of the project is to explore artificial intelligence-powered tools for the tourism sector, to provide adult educators with methodological material and recommendations on how to foster the creativity of tourism workers and entrepreneurs aged 50+ in remote areas through AI solutions, and to encourage them to develop new services or products based on artificial intelligence technologies.

Project results:

• Situation analysis report in national and English languages (written form, e-version) and twelve 10-minute videos in national languages.
• A 4-6 hour creativity training program in the national language and English (written, e-version).
• Focus group and observation report in the national language and English (written, e-version).
• Methodological material with recommendations for adult educators and tourism professionals in video format with animation, consisting of 10 video modules in English, each lasting 15 minutes.
• Final virtual project conference, recorded on the project’s YouTube channel.

Added value:

The added value of the project lies in its focus on older workers and entrepreneurs in the tourism sector, who often have fewer digital skills but are important to local communities and the development of tourism services. The project will give them the opportunity to familiarize themselves with artificial intelligence tools, learn how to apply them creatively, and thus remain competitive in the rapidly changing tourism sector. Methodological materials, a training program, and video modules will help ensure that the knowledge acquired is applied in practice, while a final conference and digital production will ensure the long-term visibility and dissemination of the results. The project will not only reduce the digital generation gap, but also encourage the creation of innovative tourism services, contributing to the sustainability of the regional and international tourism sector.