Digital marketing communication is a new, innovative, the only bachelor’s study programme in Lithuania. The study programme is designed for creative people who are interested in the latest media and communication technologies and are not afraid of constant challenges.
This new and innovative programme is the only Professional Bachelor‘s programme in Lithuania. Digital marketing communication is one of the most promising areas of marketing whose development in the market is gaining momentum, and there are good career prospects for the specialists in both local and international markets.
Career
The graduates will be able to work as marketing (digital/traditional) specialists in a variety of business environments – from small businesses to large companies, in nonprofit organizations, and state public institutions, or work freelance.
To educate highly qualified specialists of digital marketing communication who are able to use digital technologies to create integrated purposeful and measurable communication, to manage digital marketing tools, and to apply creative and critical thinking, and have a positive attitude to continuous personal and professional development.
Subjects
Study subjects (108 credits): Psychology of Communication, Business Ethics, Basics of Economics, Basics of Marketing, Consumer Behavior Online, Creativity Development, Business Communication, Professional Foreign Language 1 (English, German), Business Statistics, E-marketing and Social Media, Media Communication, Creative Writing, Digital Advertising and Sales Promotion, Digital Branding, Digital Content Management, Online Research, Methodology of Applied Research, Customer Relationship Management, Pricing and Marketing Finance, Business Law, Mobile Marketing.
Numatomi studijų rezultatai
Graduate:1. Knows digital marketing communication theories and legal regulation of activities.
2. Carries out research and analyzes consumer needs, prospective customer groups, customer loyalty and sales volume.
3. Evaluates the effectiveness of digital marketing communication in regard to consumers and business.
4. Creates added value of digital marketing communication.
5. Prepares digital marketing communication plans and strategies to meet the objectives of a company.
6. Manages digital marketing communication tools and dissemination channels.
7. Communicates in the mother tongue and a foreign language in the spoken and written modes.
8. Applies professional knowledge to organizing one’s own work and that of divisions working independently and in a team.”
Admissions
40%Matematika
20%Istorija arba informacinės technologijos, arba geografija, arba užsienio kalba
20%Bet kuris dalykas, nesutampantis su kitais konkursinio balo dalykais
20%Lietuvių kalba ir literatūra
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Rinkodara
Techninė saugykla arba prieiga reikalinga norint sukurti naudotojo profilius reklamai siųsti arba sekti vartotoją svetainėje ar keliose svetainėse panašiais rinkodaros tikslais.
