- Placement scope (percentage)
18.3
- Placement duration (hours)
906
Name of the placement:
Introductory Specialty Placement
Activities during the placement: The professional placement is designed to familiarise students with the company: the legal form of business under which it operates, the social media it uses, and the software it uses to work with and reach customers online. The company’s internal processes and methods for reaching clients are discussed. Having completed the placement, students are able to determine how a company operates, how it communicates with employees and works with business partners, and apply digital marketing communication tools and methods. The work involves communicating with colleagues, clients and business partners.
- Placement scope (credits)
6
Name of the placement:
E-Commerce Placement
Activities during the placement: The professional placement is designed to familiarise students with the basic concepts and forms of e-commerce and their significance, and to develop the ability to organise online sales and apply digital marketing tools. Having completed the placement, students understand the importance of information in the virtual space, the main forms of e-commerce, their advantages and disadvantages, and the legislation ensuring security and reliability in e-commerce. Trainees are able to select a website design for a specific company, create designs, and describe products, their importance and main features.
- Placement scope (credits)
6
Name of the placement:
Placement in a Practice Firm
Activities during the placement: The professional placement is designed to help students understand how business really works, by simulating the operations of real companies, organising, planning and controlling company operations, managing personnel documents, organising work with clients, coordinating the information provided, becoming familiar with accounting software, and developing general competences.
- Placement scope (credits)
6
Name of the placement:
Professional Skills Development Placement in a Company
Activities during the placement: The professional placement is designed to develop practical skills by applying the knowledge acquired during studies, combining it with placement activities, analysing an organisation’s digital marketing solutions, and providing proposals and recommendations for increasing operational efficiency.
- Placement scope (credits)
6
Name of the placement:
Integrated Marketing Communications Planning Placement
Activities during the placement: During the professional placement, students select, plan and implement effective integrated marketing communication solutions. In it, students design an integrated marketing communications strategy for a specific brand. Each student generates individual ideas and proposals, all of which become a jointly created product by the end of the placement.
- Placement scope (credits)
9
Name of the placement:
Final placement
Activities during the placement: The professional placement is designed to apply the knowledge acquired during studies, combining it with practical work skills. Students analyse and assess the activities of a specific organisation from various aspects, put forward proposals for improving the organisation’s operations, and establish contacts with potential employers. In this placement, the organisation’s digital marketing environment is assessed, and practical knowledge and information are gathered for the preparation of the final thesis. After the placement, students are able to manage digital marketing tools and promotional/media channels, select an appropriate online research method, collect the necessary data, and process it to carry out digital marketing research.
- Placement scope (credits)
21
- Placement scope (percentage)
11.7
- Placement duration (hours)
567
Total:
- Placement scope (credits)
54
- Placement scope (percentage)
30
- Placement duration (hours)
1,473
Choice of placement venues:
Students can choose or find a placement in Klaipėda city, Klaipėda district, the Western Lithuania region, or anywhere else in Lithuania or abroad.
Final placements are carried out at:
In public and private sector organisations that have marketing departments or use marketing solutions in their operations:
UAB Gintaro baldai, UAB Gitana, AB Žemaitijos pienas, UAB Santermus, Klaipėdos miesto savivaldybės administracija, AB Klaipėdos vanduo, Telšių kultūros centras, BĮ Gargždai Regional Museum, UAB Žiogų pieva, UAB Aktyvistas, UAB Mūsų vizija, PE Šeiko šokio teatras, UAB Žibosa, UAB Ingrida tours, UAB Pabaltijo turas, BĮ Klaipėda State Music Theatre, UAB Klaipėdos baseinas, BĮ Akmenė District Municipality Culture Centre, BĮ Šilutė Tourism Information Centre, PE Klaipėdos turizmo informacijos centras, Nidos kultūros ir turizmo informacijos centras Agila, PE Media dia, UAB Saulės spektras, UAB Gorilos, MB Panama agency, UAB Verslo įvaizdžio studija, MB Norder, PE Klaipėda atvirai, UAB Vakarų ekspresas, UAB DIENA MEDIA NEWS, UAB VVARFF, UAB Mažeikių aidas, UAB Lamantas (radio stations Mažeikiai FM, Kapsai), AB Klaipėdos valstybinio jūrų uosto direkcija, Klaipėda, UAB DSI, UAB Izoton, PE Robotikos Akademija, AB Lietuvos radijo ir televizijos centras, UAB Creative partner, UAB Alpha Consultants, UAB Employment in industry, UAB Bendradarbystė Klaipėda (Light House).
