The Tourism Business programme covers a variety of tourism business areas, including: hotel administration, leisure management, the development of tourism products and experiences, marketing, and the preparation and implementation of projects The study process employs interactive study methods – working with GIS, project work, case studies, simulations, excursions and more. During interactive lectures, students learn about the whole ‘life cycle’ of a tourism product: from idea generation, concept development, planning and pricing to bringing the product to market, sales and implementation, and customer experience management. This can include not only travel, but also events, itineraries, leisure services or unique experiences. Tour guiding competences are also acquired, enabling students to independently create and lead excursions both in cities and in natural areas.
Considerable attention is given to practical training and digital skills: the study process makes use of artificial-intelligence-based programs, students learn to work with the widely used business reservation systems Amadeus, Fidelio-Opera and SABEE App, and they gain skills in working with ArcGIS Pro and creating media needed by both business and the public sector. Entrepreneurship, communication and teamwork skills are also developed, enabling successful operation in both local and international markets, or even setting up one’s own business. Graduates and students work at: Amberton Hotel Klaipėda, Old Millt hotel, Grand Baltic Dunnes Palanga, West Express, the Lithuanian Sea Museum, and the Tourism Information Centres of Palanga, Plungė and Kėdainiai, among others.
The Tourism Business study programme is recognised and valued at international level. Relevant study subjects are offered, reflecting the need to train specialists for smart technologies and to develop entrepreneurial skills.
The programme offers opportunities to study and undertake placements abroad (Portugal, Turkey, Cyprus, Italy, Bulgaria, Latvia, Romania and others). Renowned European academics and business leaders come to deliver lectures and lead practical classes.
Based on the 2025 graduate career indicators, 6 months after graduation, 100% of Tourism Business programme graduates are in employment, and those employed under an employment contract earn an average gross monthly income of €2,449.70.
You will work in tourism and hospitality sector businesses: hotels, tour operators and travel agencies, tourist information centres, and in the fields of leisure, culture and event organisation. You will be able to work as guides, tour leaders, and creators and organisers of tourism projects and experiences. You will also gain the skills to create and develop your own tourism business, and to apply marketing and sales solutions.
